Google Ad Words Interview question & answer 2017-2018

Q 1. What Is Quality Score & How Does It Affect PPC?

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

1. Your click-through rate (CTR).
2. The relevance of each keyword to its ad group.
3. Landing page quality and relevance.
4. The relevance of your ad text.
5. Your historical AdWords account performance.

Q 2. What Is Conversion rate optimization?

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it's seen as a way to increase profits from sales without raising your advertising spend.

Q 3. Give me 5 Reason why ads Disapproved by Google AdWords?

1.    Use unnecessary Symbols & Alphabet in the ads.

2.    Spelling error Punctuation error & grammar error.

3.    Using all Capitalization on ads.

4.    Use wrong Url of Landing pages.

5.    Using trademarking in our ads.

Q 4. What is Ecommerce Remarketing Strategy?

1.    List of All Visitors

2.    List of All Converters

3.    List of Add to Cart Visitors

4.    List of Transaction Visitors

5.    List of Who purchased products previously

6.    List of Email Remarketing Visitors

7.    List of Organic Visitors List

8.    List of Customers who viewed my product but did not add product into cart

9.    List of Visitors who didn’t convert

10.  List of Past Buyers

11.  List of Product Viewers.

Q 5. How AdWords Auction Works?

The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click!

Q 6. what is an impression in digital marketing?

Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded.

Q 7. What is Ad Delivery?

When you have a Google AdWords campaign with “All Features” enabled, you have a choice of how your ads are delivered, Standard and Accelerated, which determine how often your ad is shown and how quickly your budget is used.

Q 8. What are The Targeting Methods available in Search Network?

Targeting Methods for Search Networks as follows:

1.Keyword Targeting

2.Location Targeting

3.Device Targeting

4.Language Targeting

Q 9. What are The Targeting Methods available in Display Network?

1.   Display Keywords

2.   Demographics

3.   Topics

4.   In-Market and Affinity Audiences

5.   Interest & Remarketing targeting

6.   Placements

7.   Conservative Targeting

8.   Aggressive targeting

Q 10. What Is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising. that can help you keep your brand in front of bounced traffic after they. leave your website. For most websites, only 2% of web traffic converts. on the first visit.

Q 11. What is Dynamic Remarketing?

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads based on products or services they viewed on your website.

Q 12. What is Ad Preview and Diagnosis?

The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads and extensions are appearing for your keyword. Once you enter a search term and other criteria like language and location, the tool will tell you whether your ad is eligible to appear in that situation.

Q 13. Explain how you can improve conversion rates?

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

Q 15. What is Ad Trafficking?

Ad trafficking is a process of setting up an ad campaign from a technical aspect. Which means Setting up the campaign, tracking links, the creatives etc… It is usually performed using an ad server or an advertising platform. For example, Ad Trafficking is used in DFA/DFP.

Q 16. What is difference between direct marketing and branding? 

·         In a direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.

·         In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom ads target.

Q 17. What is Click Tag?

Click tags are used to track the number of clicks on the link from different sources.